---
title: How to create a Page
description: Pages make your job descriptions look more appealing, which naturally results in higher quality talent pools.
---

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March 3, 2025

# How to create a Page

## Pages make your job descriptions look more appealing, which naturally results in higher quality talent pools.

According to **LinkedIn**, companies with robust employer branding see up to a 50% reduction in cost per hire and a 28% decrease in organizational turnover. **Pages** are job-specific web pages that combine your job description details with employer branding & content that naturally attracts more interest than a plain-looking job board listing.

**Training material ✅** The green checkmarks indicate items for training. Read these sections to learn how to learn Leadline!

In order to publish your first Positions in Leadline, you will need to setup 3 things:

1. **A Landing Page**. This is the first thing a job-seeker sees when they click on your job ad. For an example, click **here**.
2. **A Match Page**. This is the message displayed to the applicant immediately after submitting an application, and their predicted match score is \>50%.
3. **A Not a Match Page**. This is what the job-seeker sees immediately after submitting an application, and their predicted match score is \<50%.

#### Creating a Landing Page ✅

1. Using the left-hand navigation menu, select Advertise \> Pages. *If you are already logged in to Leadline, then click* [*here*](https://portal.leadline.io/advertise/pages)*.*
2. Click the ‘Create a Page’ button in the upper-right corner of the screen.
3. Select the first option ‘Landing Page’
4. Select a template, to use as a starting point. Out-of-the-box, there are a few templates to select from. We suggest choosing the ‘Starter Template’.
5. Give your page a name. Make it something easily identifiable that makes sense for the jobs that will be using this template.
6. Click the Page Settings in the upper-left. Here, you can adjust the font and accent colors for the entire page.
7. Adjust the wording and add images on the page where you see fit. Have fun with it based on your brand’s style and tone!
8. Click ‘Save’ in the upper-right hand corner when you are done.

### About { { SmartLines } }

When you open up a new Page, you probably see things like { { Position Name } } and { { Company Name } }. In Leadline, these are called SmartLines; anything in these brackets will be dynamically replaced using the job details information when you setup a new job and apply it to this template. That way, you only have to create 1 page, and you can have multiple jobs use that template (instead of having to create and manage one page for each of your jobs).

#### Creating a Match Page ✅

1. Using the left-hand navigation menu, select Advertise \> Pages. *If you are already logged in to Leadline, then click* [*here*](https://portal.leadline.io/advertise/pages)*.*
2. Click the ‘Create a Page’ button in the upper-right corner of the screen.
3. Select the second option ‘Match Page’
4. Select a template, to use as a starting point. Out-of-the-box, there is a starter template you can use.
5. Give your page a name. Make it something easily identifiable that makes sense for the jobs that will be using this template.
6. Click the Page Settings in the upper-left. Here, you can adjust the font and accent colors for the entire page. If you have a company logo already setup, that will automatically be applied to the image field. You can always upload a custom image or icon if you want.
7. Adjust the wording on the page as you see fit. Think about what you would tell applicants if they submit a great application; what are the next steps? When should they expect to hear from you? How should they expect to hear from you. Personalizing your message matters when it comes to getting candidates to stop applying to other jobs, thus increasing your chances of landing that candidate.
8. Click ‘Save’ in the upper-right hand corner when you are done.

#### Creating a Not a Match Page ✅

1. Using the left-hand navigation menu, select Advertise \> Pages. *If you are already logged in to Leadline, then click* [*here*](https://portal.leadline.io/advertise/pages)*.*
2. Click the ‘Create a Page’ button in the upper-right corner of the screen.
3. Select the third option ‘Not a Match Page’
4. Select a template, to use as a starting point. Out-of-the-box, there is a starter template you can use.
5. Give your page a name. Make it something easily identifiable that makes sense for the jobs that will be using this template.
6. Click the Page Settings in the upper-left. Here, you can adjust the font and accent colors for the entire page. If you have a company logo already setup, that will automatically be applied to the image field. You can always upload a custom image or icon if you want.
7. Adjust the wording on the page as you see fit. Think about what you would tell applicants if they don’t give you enough details or do not meet a specific requirement; will the process take longer, or will you discontinue consideration altogether? Are there other jobs you might consider them for? What about other actions you want them to take? Personalizing your message matters when it comes to getting candidates to not leave you a bad review or talk sh\*t about you online (it’s tougher to get candidates if your reputation for candidate experience is known for being poor. If you don’t believe us, go check out [r/recruitinghell on Reddit](https://www.reddit.com/r/recruitinghell/)).
8. Click ‘Save’ in the upper-right hand corner when you are done.

Once you publish your pages pages, they can be selected for use when creating a new Position.

**Heads up 🙇 Important note about scoring.** The Match and Not a Match pages are served to candidates based upon the predicted candidate match score. If it is 50% or higher, they receive the Match message. If they score below a 50%, they receive the Not a Match message. For one uniform message across all jobs, set the contents of your Match and Not a Match pages to the same information. We are currently planning on improving this for the community (ETA Summer 2024).

### Use cases for multiple Match & Not a Match templates

Here are some ideas for use cases you can do with match & not a match templates. To do these, you will need to create different match & not a match pages and assign them as appropriate. 

| **Use case** | **Description** |
| --- | --- |
| Fast-tracking | A candidate who uploads all the requested pre-qualifying information and responds favorably using preferred answers (configured by the recruiting team) should be told their application will move quicker than others and should standby for next steps, an interview, etc. |
| Expectation setting | A candidate who provides more than 50% of the required and requested information might want to look out for a call or text from a recruiter, versus someone with less information who may need to look out for an email requesting more information (or visa-versa, depending on your process for handling higher-quality candidates). |
| Soft-rejection | A candidate skips the sole 'upload your resume' question and scores a 0%. You might want to let these candidates know that without a resume, the process will move slower and therefor they should expect a call or text from you requesting more information. |
| Hard-rejection | A candidate does not consent or respond favorably to a deal-breaker question and needs to be told they have been formally disqualified for not adhering to that requirement ("as required by \_\_\_\_\_\_\_.") |

### Use cases for multiple Landing Page templates

In theory, you can operate thousands of jobs through your Leadline account with just 1 Landing Page, but consider adding multiple pages for these more advanced employer branding use cases:

- **Multiple sub-brands (recommended for staffing or holding companies)**. If you operate multiple sub-brands under a single operating or staffing company, you might want to have one Landing Page for each sub-brand.
- **Department-specific brands (recommended for high-volume roles)**. If you want to show case different content for different department or job types, you might want to have one Landing Page for each department or job type.

**🙅 🚫 1 Landing Page per job 🚫 🙅** You do not need to create a Landing Page for each job you publish - this is a common misconception for nascent Leadline users. You can use your 1 Landing Page template with any number of jobs in Leadline.

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